About Mikyajy

Launched in 1999, Mikyajy, is one of the fastest growing cosmetics brands in the Middle East today.

Designed for young woman with an eye on fashion, Mikyajy offers an impressive range of products – from 22K – the collection to bring out the inner Diva, Skin fx – a complete range of skin care products and Sabaya for the young girl. Other product offerings include: Collection Tins that hold entire sets, Fragrances that leave long lasting impressions, Groovy Compacts – the rage of every season, Gift Tins – perfect for your loved ones and Girl Tools – a complete set of accessories!
All Mikyajy products reiterate the main ethos of the brand – “All girls are beautiful”.

Mikyajy aims to be market leader in number of stores and sales revenue. The cosmetic division will grow through product development as well as store expansion regionally and globally.

About Nayomi

Created in 1992, Nayomi has evolved into a distinctive and leading brand within the region carrying its own label exclusively.

With over 130 stores across 30 key cities, Nayomi offers a varied range of Nightwear, Fashion and Basic Underwear, Loungewear and Beauty products. Over time, Nayomi has incorporated a design team in house in order to better understand and address the needs of the women of this region with a tinge of global fashion.

Nayomi aims to be the market leader in the lingerie industry, currently # 1 in the Middle East as the largest, most visible and most experienced in the sector.

Nayomi became a pioneer of the region when it introduced online shopping for its customers with the launch of its e-commerce website

About Early Learning Centre (ELC)

Early learning Centre (ELC) is one of the leading toy retailers in the world catering to a segment of children aged between 0-6. ELC opened its first store in the mid 1970s and today has over 90 franchised stores in 14 countries with more opening all the time. KOJ Est entered into a franchisee agreement with the Early Learning Centre in 1994 and the first store is opened at Shaker in Jeddah, KSA.

ELC is a unique brand that understands the importance of play to the development of children. The toys act as a medium through which learning and developmental processes are carefully tailored to help children gain creative thinking, observation and problem-solving skills. While designing toys, ELC works closely with experts, child psychologists and children themselves and makes sure all the toys are top quality, safe and above all, fun.

About the Body Shop

The Body Shop is a high-profile brand which is marketed globally to provide beauty products which are nature-inspired. Kamal Osman Jamjoom Est. manages The Body Shop under a franchise arrangement in Western Saudi Arabia.

The customer group is diverse however we focus primarily on the middle to upper income groups. The brand holds a strong positioning globally as a supplier of nature inspired products with extensive use of community-traded ingredients sourced from local communities around the world.